It got the attention of Apple’s Global Trust and Safety Team and opened the door to meetings in the fall and winter (2021-2022). Last fall, in partnership with The National Center on Sexual Exploitation, child safety advocate Melissa McKay, and over 25 other advocacy groups, we wrote a letter to Apple’s executive team called: “10 Critical iOS Child Safety Fixes.” Our ideas came from parent feedback and included age-based defaults, iMessage controls, broaders use of AI nudity detection, and more. Our belief has always been, “Why isn’t setting up parental controls the easiest thing to do on an iPhone?” If Apple takes seriously the protection of millions of young people using iPhones and iPads, then make it dead-simple. Sometimes requiring over 30 steps to get it right. It’s a complaint we hear about often from our followers. Historically, setting up Screen Time has been difficult for many parents and caregivers. It also includes a really handy checklist for parents who haven’t changed Screen Time settings for a while. By “usability,” we mean making set-up easier for parents who give their children an iPhone for the first time. This is consistent with their pattern of rolling out significant iPhone and iPad changes each fall.įor parents, this change includes the first significant improvements to the usability of their Screen Time parental controls since its 2018 release. Apple Releases Significant Parental Control Improvements in iOS 16
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